Monday, June 12, 2017
Tuesday, March 21, 2017
- 4:07 PM
- songs
- Marketing
- No comments
The AIDA model is only one of a class of models known
as a hierarchy of effect models or hierarchical models, all of which involve
consumers moving through a series of steps or steps when They make purchasing
decisions. These models are linear and sequential models built on the
assumption that consumers move through a series of cognitive (thoughts) and
affective (sensations) steps culminating in a behavioral stage (eg buying or
the trial).
The steps proposed by the AIDA model are as follows:
- Awareness - The consumer becomes aware of a
category, a product or a brand (usually through advertising)
- Interest - The consumer becomes interested
in learning the benefits of the brand and how the brand fits into the lifestyle
- Desire - The consumer develops a favorable
disposition for the brand
- Action - The consumer forms a purchase
intention, makes purchases, engages in a trial or makes a purchase
- 4:05 PM
- songs
- Management
- No comments
An antithesis postulated to fragility where high
impact events or shocks can be beneficial. Anti-fragility is a concept
developed by the professor, former trader and former fund manager Nassim
Nicholas Taleb. Taleb coined the term "anti-fragility" because he
thought that the existing words used to describe the opposite of
"fragility" as "robustness" were inaccurate. Anti-fragility
goes beyond robustness; This means that something does not just resist a shock
but actually improves because of it.
- 3:55 PM
- songs
- Soft Skills
- No comments
1.
You should always be formal in dealing with the patient at the first, so that
you can understand the customer and understand his personality to deal with him
properly.
2.
The client or patient is the king and must feel so.
3.
Give attention to the patient and repeat greetings on the phone while talking
to him.
4.
Say to the patient: May I help you
instead of telling him: I can help you
5.
The client then the client and then the client
6 -
Shorten the phone call as much as possible when you enter a patient.
7 -
If you are in a public place contains noise don’t ask the patient about the
amounts owed by telephone.
8.
Make the patient trust you and let him
to contact you whenever he needs help.
9 -
After the end of dealing with the patient, contact and thank him for coming to
the hospital and deal with it.
10 -
Use the best words of kindness in dealing with the patient.
- 3:19 PM
- songs
- Marketing
- 2 comments
The S.I.V.A. Model provides an alternative to demand / customer centered on the well-known marketing mix model of four Ps (product, price, placement, promotion) of marketing management. The idea behind it is to reaffirm the four P's in a way that reflects the sales environment of today where the power to build brands has gone from corporations to communities.
Based
on this model:
Product
= Solution;
Promotion
= Information;
Price
= Value
Place
(Distribution) = Access.
Source:
Boundless. "SIVA: solution, incentive / information, value and
access." Boundless Marketing Boundless, May 26. 2016. Retrieved on 21
March 2017
Subscribe to:
Posts (Atom)