The SIVA model: what is the modern marketing mix?

The S.I.V.A. Model provides an alternative to demand / customer centered on the well-known marketing mix model of four Ps (product, price, placement, promotion) of marketing management. The idea behind it is to reaffirm the four P's in a way that reflects the sales environment of today where the power to build brands has gone from corporations to communities.

Based on this model:

Product = Solution;

Promotion = Information;

Price = Value

Place (Distribution) = Access.

Source: Boundless. "SIVA: solution, incentive / information, value and access." Boundless Marketing Boundless, May 26. 2016. Retrieved on 21 March 2017