AIDA Model

The AIDA model is only one of a class of models known as a hierarchy of effect models or hierarchical models, all of which involve consumers moving through a series of steps or steps when They make purchasing decisions. These models are linear and sequential models built on the assumption that consumers move through a series of cognitive (thoughts) and affective (sensations)...

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what’s the meaning of 'Anti-Fragility'

An antithesis postulated to fragility where high impact events or shocks can be beneficial. Anti-fragility is a concept developed by the professor, former trader and former fund manager Nassim Nicholas Taleb. Taleb coined the term "anti-fragility" because he thought that the existing words used to describe the opposite of "fragility" as "robustness" were inaccurate. Anti-fragility goes...

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Scientific facts about listening

Scientific studies have shown that humans can speak at a rate of 120 to 160 words per minute, but can listen to 800 words per minute. If we apply rule 80-20, we can analyze this on the basis that listening must be 80% and talk should be 20%. ...

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10 ways to professionally deal with the customer

1. You should always be formal in dealing with the patient at the first, so that you can understand the customer and understand his personality to deal with him properly. 2. The client or patient is the king and must feel so. 3. Give attention to the patient and repeat greetings on the phone while talking to him. 4. Say to the patient: May I  help you instead...

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The SIVA model: what is the modern marketing mix?

The S.I.V.A. Model provides an alternative to demand / customer centered on the well-known marketing mix model of four Ps (product, price, placement, promotion) of marketing management. The idea behind it is to reaffirm the four P's in a way that reflects the sales environment of today where the power to build brands has gone from corporations to communities. Based on...

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