AIDA Model

The AIDA model is only one of a class of models known as a hierarchy of effect models or hierarchical models, all of which involve consumers moving through a series of steps or steps when They make purchasing decisions. These models are linear and sequential models built on the assumption that consumers move through a series of cognitive (thoughts) and affective (sensations) steps culminating in a behavioral stage (eg buying or the trial).

The steps proposed by the AIDA model are as follows:

-       Awareness - The consumer becomes aware of a category, a product or a brand (usually through advertising)

-       Interest - The consumer becomes interested in learning the benefits of the brand and how the brand fits into the lifestyle

-       Desire - The consumer develops a favorable disposition for the brand

-       Action - The consumer forms a purchase intention, makes purchases, engages in a trial or makes a purchase

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what’s the meaning of 'Anti-Fragility'

An antithesis postulated to fragility where high impact events or shocks can be beneficial. Anti-fragility is a concept developed by the professor, former trader and former fund manager Nassim Nicholas Taleb. Taleb coined the term "anti-fragility" because he thought that the existing words used to describe the opposite of "fragility" as "robustness" were inaccurate. Anti-fragility goes beyond robustness; This means that something does not just resist a shock but actually improves because of it.

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Scientific facts about listening

Scientific studies have shown that humans can speak at a rate of 120 to 160 words per minute, but can listen to 800 words per minute.

If we apply rule 80-20, we can analyze this on the basis that listening must be 80% and talk should be 20%.

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10 ways to professionally deal with the customer

1. You should always be formal in dealing with the patient at the first, so that you can understand the customer and understand his personality to deal with him properly.

2. The client or patient is the king and must feel so.

3. Give attention to the patient and repeat greetings on the phone while talking to him.

4. Say to the patient: May I  help you instead of telling him: I can help you

5. The client then the client and then the client

6 - Shorten the phone call as much as possible when you enter a patient.

7 - If you are in a public place contains noise don’t ask the patient about the amounts owed by telephone.

8. Make the patient trust you and let  him to contact you whenever he needs help.

9 - After the end of dealing with the patient, contact and thank him for coming to the hospital and deal with it.

10 - Use the best words of kindness in dealing with the patient.

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The SIVA model: what is the modern marketing mix?

The S.I.V.A. Model provides an alternative to demand / customer centered on the well-known marketing mix model of four Ps (product, price, placement, promotion) of marketing management. The idea behind it is to reaffirm the four P's in a way that reflects the sales environment of today where the power to build brands has gone from corporations to communities.

Based on this model:

Product = Solution;

Promotion = Information;

Price = Value

Place (Distribution) = Access.

Source: Boundless. "SIVA: solution, incentive / information, value and access." Boundless Marketing Boundless, May 26. 2016. Retrieved on 21 March 2017 

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