3:19 PM
The S.I.V.A. Model provides an alternative to demand / customer centered on the well-known marketing mix model of four Ps (product, price, placement, promotion) of marketing management. The idea behind it is to reaffirm the four P's in a way that reflects the sales environment of today where the power to build brands has gone from corporations to communities.
Based
on this model:
Product
= Solution;
Promotion
= Information;
Price
= Value
Place
(Distribution) = Access.
Source:
Boundless. "SIVA: solution, incentive / information, value and
access." Boundless Marketing Boundless, May 26. 2016. Retrieved on 21
March 2017
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ReplyDeletedoes it related to 4p's of marketing or marketing mix? as described in the marketing mix article ?
ReplyDelete4p's of Marketing Mix